Purina: Arleigh Reynolds

Rural Alaska is a land of extremes. The environment is harsh, and an influx of crippling social issues within some small communities don't make things any easier. The Frank Attla Youth & Dog Care Program is designed to help. Through curriculum, training, cultural history, and hard work, at-risk youth reignite a passion for their heritage and learn many valuable life skills in the process, all while bonding with working dogs.

Connected to this initiative is Dr. Arleigh Reynolds, a Purina Senior Researcher and a World Champion dog musher living and working in Alaska. Keen on preserving the rich cultural bond between people and dogs, Arleigh travels to rural villages to lend a hand. This film and subsequent campaign follows Arleigh as he visits the village of Huslia, the venerable home of some of Alaska's greatest mushers, to contribute to the Frank Attla Youth & Dog Care Program.