The Families Project with Betty Crocker

Marriage and family have changed more in the last few decades than they had in the last few centuries prior. The percentage of new interracial marriages has gone up more than six times in fifty years; the time dads spend with their kids has tripled, and the number of same-sex couples living together has almost doubled since 2000 alone.

The traditional definition of family is being replaced with something more mixed, more accepting, and a little harder to fit into words. That’s why we’ve been working with Betty Crocker on what they’re calling The Families Project. We wanted to meet real families and find out what’s changing, what isn’t, and how they’re making it all work.

View the full campaign here

Director - Michael Tyburski
Producer - Ben Nabors
Cinematography - Hillary Spera
Cinematography - Ed David
Additional Camera - Ian Mosley-Duffy
Additional Camera - Daniel Zollinger
Sound - Matthew Caulfield
Sound - James Weidner
Sound - Jim Gallup
Editor - Carlos Pavan
Music - Matt Abeysekera